WORK

The step we never skip: making sure the groundwork is laid so we can then create things that are uniquely you, highly ownable, and perfectly relatable to your exact audiences. How in-depth we need to go depends on what work you’ve already done, but it may include:

• Conducting stakeholder interviews, throughly defining your business goals, current brand audit, market and audience research and analysis, guided branding and marketing worksheets, and in-person workshops.

• Defining the crucial elements of who you are: naming, a positioning statement, a messaging framework, audience breakdowns, brand story, your mission, your vision, your values, and your purpose. As well as, you’re unique brand voice, tone, and personality.

• Setting your business up for success when it comes to bringing your brand identity to life.

We cover it all, carrying the insights from the strategy phase into a full brand identity development phase. If needed, this phase can include naming or re-naming your brand. It also typically includes:

• Brand and product naming

• Logo system design, font pairings, color palette, custom design elements, and styling treatments

• Brand photo, graphic, and video library

• Brand voice and personality development

• Everything you need to mutually connect to your audience with a vibe that’s 100% you

We don’t just create brands—we know exactly how to successfully launch them. We will build a complete launch plan and marketing playbook tailored for your business and your audience, including:

• Scripting talking points and speeches for both internal and external communication

• Framing the narrative of live events and activations

• Working with event companies to launch your brand into the spotlight in tandem with a solid marketing and PR strategy

• PR consulting to get your brand in the media and developing key relationships that marketing can’t do

• Creating all the collateral you’ll need to get the messaging out, from email marketing to social posts, content calendars, ads, and more—all tailored to your brand’s unique needs that will make the branding and launch a success

Some clients come to us knowing they need something, but they benefit from help defining what that something is. Some also come to us because they have a creative and/or marketing team and they just need guidance to reach their goals.

Which is where our decades of experience comes in. We consult on an hourly basis or project rate to dial in your plan, the work needed, and the people who can help you get there.

If you need a “minimum viable” brand ahead of formal fundraising for a new business or product, we can do a fast-paced sprint delivering the most time sensitive assets such as naming, logo, basic branded collateral, landing pages, and pitch decks to get you ready to seeking funding, drumming up new business, or for whatever your unique needs are at this stage of your business.

As soon as more funding is available, we can then work with you to build out the rest of your branding properly—without throwing out anything great that was already made. The nominal investment into the brand sprint will be put towards the full brand development.

Once you’re teamed up with House of DNM, we’re with you for the long haul. We can support you with everything you can’t do in-house, or that you’d like us to do at the same level of quality as your branding. Ongoing services are available on a retainer basis or per project as needed, and can include:

• Website content strategy, UX and UI design, copywriting, development, SEO/AIO, and ongoing maintenance

• SMS and Email marketing and newsletters

• Social media strategy, content creation, management, and advertising

• Content marketing

• Digital and traditional advertising campaigns

• Brand photo and video shoots including creative direction, pre-production planning, production, and post production—executed at the highest level

• Any and all branded collateral needed over time, such as signage, business cards and letterheads, email templates, mailers, pitch decks, marketing campaigns, event design, and the list goes on dependent on your unique needs

For those who dream of anything far beyond the typical day-to-day services of branding and marketing, we’re here for it. Need a custom photo shoot? We’ll pick it up and handle it. Build out and style your podcast set? Done. We’ve seen (and made) it all, from artist and event branding to music video creative direction, concert posters, merchandise design, promotional reels and trailers, and anything else you can imagine. Bring us your ask or your idea, and we’ll conjure it into reality.