SERVICES
CREATIVE DIRECTION
ART DIRECTION
WEBSITE UI/UX DESIGN
BRAND IDENTITY REFRESH
BRAND IMAGE LIBRARY
AGENCY WORK CASE STUDY DESIGNS
BACKSTORY
A well-established creative agency, Right On, had recently updated its name and logo—and now, it was ready to level up its overall look while showcasing a fresh focus on sustainability content. The team knew they’d need a style inspired by nature yet free of overused tropes, and House of DNM answered the call. Collaborating closely with Right On’s team, we crafted much more than a website—we brought their story to life in an exquisite synthesis of strategy, copy, and up-leveled design with a fresh aesthetic that is nature without the cliché.
RIGHT ON’S CASE STUDY: TILLAMOOK COUNTY CREAMERY ASSOCIATION
RIGHT ON’S CASE STUDY: FARMER BROTHERS COFFEE
RIGHT ON’S CASE STUDY: THE COMMON WEALTH FUND
RIGHT ON’S CASE STUDY: DEL MONTE
RIGHT ON’S CASE STUDY: GREENWELL PROJECT
RIGHT ON’S CASE STUDY: SERVICENOW
CHALLENGE
House of DNM needed to carry Right On’s rebrand across the finish line—the agency had a sharp strategy, strong positioning, logo, and palette, but they needed a design language, a thoughtfully curated photo library, and ownable style. The style would need to underscore their expertise in sustainability content without resorting to any overplayed stock photography tropes. They also needed DNM to work from an established wireframe, with wiggle room to “bend the rules” as dictated by design.
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BRAND IMAGE LIBRARY
SOLUTION
House of DNM crafted a visually stunning site that delivered an immersive feel with bold full-bleed imagery, visual depth, and lots of interplay between scale, perspective, and color. We worked closely with Right On’s copy team to ensure the design and copy complemented and amplified one another. Not only was the resulting look and tone unlike anything else in the agency world or the sustainability sphere—it now translated brilliantly to all of Right On’s ensuing marketing efforts.
RESULTS
Right On has a site they could sing about from the rooftops. The site guides prospective clients through an immersive digital experience that informs them about the agency’s unique capabilities, inspires them to think bigger about sustainability content, and invites them to embark on exciting new work together. “There’s a dance between beauty and strong content,” says Danielle Nichole Morgan, Founder of House of DNM. “It’s so befitting since both our agencies are led by powerhouse women.”
A ROUND OF APPLAUSE
RIGHT ON
KIM GROB • FOUNDING PARTNER
“House of DNM worked with us as a true strategic partner, leading the design of our repositioned brand and website, and sweating every little detail to ensure a flawless launch. From sophisticated case studies to a branded image library to pops of creativity on every page of our site, House of DNM, elevated our story beyond our greatest expectations—bringing our brand to life in new and surprising ways that perfectly matched our messages, voice, and personality.
Along with House of DNM’s exceptional creative talent, their professionalism is truly unmatched. They are collaborative, communicative, and a complete delight to work with. Even though I knew how hard they were working for us, they made it look easy—more like play than like work. The result was a creative process that was smooth and fun every step of the way, all leading to an elegant system of visual assets that help us to stand out and get noticed everywhere we go.”
RIGHT ON
TEAM
"Speaking of beautiful, designer Danielle Nichole Morgan, Founder of House of DNM and her team, created a website beyond our imagination using compelling imagery with crisp design to truly convey everything and more without having to include everything and more.
House of DNM! Loved our collaboration and so proud of what we created together.”
RIGHT ON
JEN JACKSON • FOUNDING PARTNER
“Brilliant work House of DNM, you took our vision and created a site that far exceeded what we imagined.”
RIGHT ON
PATI GOODELL • FRACTIONAL DIRECTOR OF OPERATIONS
House of DNM is a delight to work with. We’ve trusted them with everything from the Right On website rebrand, our client case studies, and design for a project with our client Adobe.
During our website rebrand, they took our brand strategy, site structure, and copy and translated that into a visual representation of who we are. They didn't simply treat the brief as a checklist to execute against. They dug into the strategy behind it, asked sharp questions about what the brand needed to communicate, and built a design concept and direction that gave the new identity real visual weight. Working closely with our internal creative team, they brought a point of view to every decision and pushed us in all the right ways. We’re thrilled with the site. It's confident, beautiful, and uncluttered.
They kept every deliverable on schedule, communicated clearly at every stage, and when a technical issue came up that had nothing to do with their scope, they stepped in anyway and coordinated with our other vendors until it was resolved. That's not a small thing from a design partner, and it's exactly why we'd hire them again without hesitation.”
CREDITS
STRATEGY
KIM GROB & JEN JACKSON
CREATIVE DIRECTION & DESIGN
DANIELLE NICHOLE MORGAN
CREATIVE DIRECTION & COPY
BETH LOPEZ
DESIGN ASSISTANT
ZIPPY BURMAN
WEB DEVELOPMENT
NEWFANGLED
HUMAN ❤︎ MADE
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