CRUX
BRANDON DELGROSSO • CEO
“House of DNM spent time to really understand our target market, competitive landscape and corporate identity. They were spot on with the name suggestions... The colors, logo and messaging all came together to form our brand and culture. It's rare to find an agency with that type of deep skill set.”
SAYINISMS
SETH MERIWETHER • FOUNDER & AUTHOR
“From the desk of the Founder of Sayinisms®,
Working with House of DNM and its Founder Danielle, has honestly been one of the best decisions I’ve made for Sayinisms. I started my project with a pretty clear idea of what I wanted the brand to be, but Danielle has an incredible ability to take what’s in my head, understand the bigger picture, and turn it into something that actually feels cohesive and intentional. She didn’t try to reinvent the brand or make it her's she understood what made Sayinisms what it is and used her skills to elevate it.
What I’ve appreciated most is that it has never felt like I’m just hiring someone to make designs. Danielle and her team genuinely cares about the business and whether what we’re creating actually works. They’re organized, creative, communicative, and somehow manages to keep up with the approximately 400 ideas I throw at them. From determining brand identity to developing merch and everything in between, the quality and collaborative efforts have always been there. The investment has absolutely been worth it, because House of DNM makes me feel less like another zoom meeting from some standard creative agency and more like having someone on my team who is just as excited as I am to see Sayinisms succeed. Do yourself a favor and use House of DNM.”
DASHBOARD HC
KEVIN BAKER • CEO
“Intelligent risk-taking is the approach we have taken while building—and constantly honing—DashboardHC. And we’ve just fired a few more bullets.
The latest one being the redesigned look and feel of the DashboardHC app. To do this, we partnered with Danielle and her team at House of DNM to find the right bullets to fire for the design. The new design is a culmination of intelligent risk-taking and design expertise. Danielle and her team designed piece by piece, bullet by bullet, until we were calibrated and ready to fire the cannonball.
As always, we feel this approach will help better serve you as well hone the final product into the best version it can be.
We can’t recommend Danielle and the House of DNM team enough. If you need to take some intelligent design risks, get a hold of House of DNM today.”
RIGHT ON
KIM GROB • FOUNDING PARTNER
“House of DNM and Founder, Danielle Morgan, worked with us as a true strategic partner, leading the design of our repositioned brand and website, and sweating every little detail to ensure a flawless launch. From sophisticated case studies to a branded image library to pops of creativity on every page of our site, House of DNM elevated our story beyond our greatest expectations—bringing our brand to life in new and surprising ways that perfectly matched our messages, voice, and personality.
Along with her exceptional creative talent, Danielle’s professionalism is truly unmatched. She’s collaborative, communicative, and a complete delight to work with. Even though I knew how hard she was working for us, she made it look easy—more like play than like work. The result was a creative process that was smooth and fun every step of the way, all leading to an elegant system of visual assets that help us to stand out and get noticed everywhere we go.”
DIANA & JOEL PETERSON SCHOOL OF MUSIC
MADDIE SOSA • MARKETING DIRECTOR
“We needed a new name and branding that would help us communicate the elegance and sophistication of our school. House of DNM was great at researching our competitors and helping us to have branding that would stand out but also match the quality of other music schools.
House of DNM was very creative and collaborative along every step of the way. They frequently sought out individuals to gather stakeholder feedback and they took that feedback well.
The new branding has definitely given us a more modern look and a name that we hope will carry us into the next 100 years. It represents us well and the colors will help establish us as a memorable and authoritative part of the music community in Salt Lake City, Utah.”
MOMENTS MADE
LOLA DUNN • OPERATIONS MANAGER
“We loved working with House of DNM! Danielle and her wonderful staff were hand selected to understand the intricacies of our very niche brand. Working with them, we truly discovered where our brand needed to go. It wasn’t the direction we set out in, but the final product was more than we could have hoped for! Thank you House of DNM for enhancing and revitalizing our business!
COMENTITY CAPITAL BANK
WHITNEY WILKINSON • MARKETING MANAGER
“House of DNM went above and beyond. They really help guide us through the creation process and delivered impeccable work. We highly recommend DNM and will definitely work with them again.”
RIGHT ON
TEAM
"Speaking of beautiful, designer Danielle Nichole Morgan, Founder of House of DNM, created a website beyond our imagination using compelling imagery with crisp design to truly convey everything and more without having to include everything and more."
LEMO
ALI TAUFOOU • CO-FOUNDER
“We have been wanting this for so long, and to have two amazing women leading this makes it even better! It is going to be fun to rebuild the brand with you all! We are extremely juiced to start with you and your team!
AAAAAAAAAAA-MMMMMMMMAAAAAAAA-ZZZZZZIIIIINNNNNGGGGGGG!! That is how we feel about today! We are through the moon about what you have already come up with! Thank you both so much! You are true wizards. We are so enthusiastic about where we're at, you've truly captured the heart of LEMO which is most important to us. Truly love the colors, design elements, and word boss — words are magic…truly appreciate you!”
RIGHT ON
PATI GOODELL • DIRECTOR OF OPERATIONS
“House of DNM worked with us as a true strategic partner, leading the design of our repositioned brand and website, and sweating every little detail to ensure a flawless launch. From sophisticated case studies to a branded image library to pops of creativity on every page of our site, [House of DNM] elevated our story beyond our greatest expectations—bringing our brand to life in new and surprising ways that perfectly matched our messages, voice, and personality.
Along with her exceptional creative talent, [House of DNM’s] professionalism is truly unmatched. [They’re] collaborative, communicative, and a complete delight to work with. Even though I knew how hard [it] was working for us, [they] made it look easy—more like play than like work. The result was a creative process that was smooth and fun every step of the way, all leading to an elegant system of visual assets that help us to stand out and get noticed everywhere we go.”
RIGHT ON
JEN JACKSON • FOUNDING PARTNER
“Brilliant work House of DNM, you took our vision and created a site that far exceeded what we imagined.”
ELEVATED WORLDWIDE
JOSH SUMMERHAYS • MARKETING DIRECTOR
“House of DNM is fantastic to work with! Having worked with them at a previous company on dozens of product and marketing projects, I immediately came back to them when I moved to a new company. I have complete trust in them to communicate clearly and proactively, set the right expectations, hit deadlines, and deliver amazing design work, print or digital.”
MOMENTS MADE
NICHOLE THOMAS HUTCHINGS • FOUNDER & CEO
“House of DNM exceeded my expectations and produced a brilliant product. They embodied and articulated all that was in my heart that I hope to convey and surprised me with their ingenuity.”
DIANA & JOEL PETERSON SCHOOL OF MUSIC
DR. LEEANN MORGAN, DMA • EXECUTIVE DIRECTOR
“Working with House of DNM on the rebrand of the Peterson School of Music was an exceptional experience. From the beginning, their team brought a level of professionalism, thoughtfulness, and creativity that made the process feel both strategic and inspiring.
What impressed me most was how they took the time to understand who we are as a school: our history, our values, our community, and our vision for the future. The brand development [Brand Guide] worksheets were thoughtfully designed and challenged us to reflect deeply on our identity and how we want to present ourselves to the world. House of DNM did not simply give us a fresh look; they helped us clarify and articulate who we are and where we are going.
And then came the visuals… and they are stunning.
The new brand feels elevated, sophisticated, and timeless while still being fresh and contemporary. The aesthetic beautifully balances the artfulness of a modern museum with the refinement of classical classicism. There is a quiet confidence to the design that feels appropriate for an institution dedicated to music and artistic excellence.
I particularly appreciated the way House of DNM incorporated subtle references to music without relying on the obvious or expected visual language. There are no clichéd music notes or overly literal musical graphics. Instead, the musical influence is woven into the identity through thoughtful details, color, typography, and overall visual rhythm. The result is a brand that feels connected to music without being defined by visual clichés.
One of my favorite details is the naming of our brand colors with musical concepts such as Orchestra Brown, Audience Maroon, and Spotlight Orange. It is creative, memorable, and authentically connected to our world while still feeling tasteful and sophisticated.
The entire experience of the rebrand felt like an elevation of our institution. This was not a cosmetic exercise or simply a new name and logo. It was a strategic repositioning that helped us better communicate our values, strengthen our identity, unify our internal culture, and establish a more confident vision for our future.
House of DNM understood that distinction. They brought strategy and creativity together in a way that captured the essence of our school while giving us an identity that feels ready for where we are going next.
We are incredibly proud of the brand they helped us build and grateful for the care, creativity, and expertise they brought to the process. House of DNM did not just rebrand our school; they elevated how we see ourselves and how we present ourselves to the world.”
RIGHT ON
KIM GROB • FOUNDING PARTNER
“House of DNM! Loved our collaboration and so proud of what we created together.”
GREEN GLOW FILMS
STEPHEN MALLETT • FOUNDER, EXECUTIVE PRODUCER, AND DIRECTOR
“When it comes to creativity House of DNM is a real vision. They can hold their space when working with a variety of minds and personality types. House of DNM’s Founder and Creative Director, Danielle Morgan is a guru in design, advertising, conceptualizing, and anything else involving ideation. Danielle built a dream website for my company that I am extremely proud to present. She has also designed dozens of successful presentations. Danielle is a bad ass, and a winner.”
MERLIN ENTERTAINMENTS x MADAME TUSSAUDS x KARDASHIANS
KEVIN G. LEE • EXECUTIVE PRODUCER
“I had the opportunity of working with House of DNM on a major project for an international client and I was extremely impressed with their professionalism and their ability to deliver on what the client wanted. House of DNM was dedicated to providing the highest level of service and quality to them and made sure they were happy. I would be honored to work with them again.”
A SPECIAL THANKS TO ALL THOSE WHO MADE THIS WEBSITE HAPPEN
Adam Eastburn, Anne Jacinto, Beth Lopez, Charlie Poulson, Danielle Nichole Morgan, Evan Shinder, Florenz Mariel, Justin Taysom, Kami Evans Davis, Kenley Tiesmeyer, Náyade Bermúdez Brito, Paul John Madera, Samantha Telleson, Sean Halls, Seth Meriwether, Sophia Amoruso, Valerie Corpus, Whitney Wilkinson, Zippy Burman