CLIENT CASE STUDY
CANDIDE
POETIC BRANDING IN MOTION & AN E-COMMERCE EXPERIENCE FOR HAND-CRAFTED JEWELRY THAT ILLUMINATES RADICAL BEAUTY ↓
SERVICES
BRAND STRATEGY
BRAND IDENTITY
LOGO SYSTEM REDESIGN
PACKAGING DESIGN
CREATIVE DIRECTION FOR PHOTO & VIDEO SHOOTS
WEBSITE UI/UX DESIGN & DEVELOPMENT
BACKSTORY
A well-established creative agency, Right On, had recently updated its name and logo—and now, it was ready to level up its overall look while showcasing a fresh focus on sustainability content. The team knew they’d need a style inspired by nature yet free of overused tropes, and House of DNM answered the call. Collaborating closely with Right On’s team, we crafted much more than a website—we brought their story to life in an exquisite synthesis of strategy, copy, and up-leveled design with a fresh aesthetic that is nature without the cliché.
CHALLENGE
House of DNM needed to carry Right On’s rebrand across the finish line—the agency had a sharp strategy, strong positioning, logo, and palette, but they needed a design language, a thoughtfully curated photo library, and ownable style. The style would need to underscore their expertise in sustainability content without resorting to any overplayed stock photography tropes. They also needed DNM to work from an established wireframe, with wiggle room to “bend the rules” as dictated by design.
SELECT STILLS: LIFESTYLE PHOTO SHOOT
SOLUTION
House of DNM crafted a visually stunning site that delivered an immersive feel with bold full-bleed imagery, visual depth, and lots of interplay between scale, perspective, and color. We worked closely with Right On’s copy team to ensure the design and copy complemented and amplified one another. Not only was the resulting look and tone unlike anything else in the agency world or the sustainability sphere—it now translated brilliantly to all of Right On’s ensuing marketing efforts.
RESULTS
Right On has a site they could sing about from the rooftops. The site guides prospective clients through an immersive digital experience that informs them about the agency’s unique capabilities, inspires them to think bigger about sustainability content, and invites them to embark on exciting new work together. “There’s a dance between beauty and strong content,” says Danielle Nichole Morgan, Founder of House of DNM. “It’s so befitting since both our agencies are led by powerhouse women.”
A ROUND OF APPLAUSE
CANDIDE
LIORA NUCHOWICZ • FOUNDER & DESIGNER
"Speaking of beautiful, designer Danielle Nichole Morgan, Founder of House of DNM and her team, created a website beyond our imagination using compelling imagery with crisp design to truly convey everything and more without having to include everything and more.
House of DNM! Loved our collaboration and so proud of what we created together.”
CREDITS
ACCOUNT DIRECTOR
ARIELLE COHEN
BRAND STRATEGY & COPY
DOMINIQUE ZONYEÉ
BRAND IDENTITY, DESIGN & CREATIVE DIRECTION
DANIELLE NICHOLE MORGAN
WEB DEVELOPMENT
SEAN HALLS & ZIPPY BURMAN
HOUSE MANAGER
WHITNEY WILKINSON
HOUSE EXECUTIVE ASSISTANTS
VALERIE CORPUS, ANNE JACINTO, FLORENZ MARIEL BALOG
CASE STUDY DESIGNER
KENLEY TIESMEYER
HUMAN ❤︎ MADE
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