BRANDING & MARKETING PROPOSAL
DEBRA DAVIS PRODUCTIONS
X
HOUSE OF DNM
You’re the expert on your business. We’re your guide in moving it forward.
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Brand-building is a journey. We’re going to guide you through the twists and turns—and equip you with the knowledge and tools you need to succeed. So roll up your sleeves. Let’s go.
THE BIG LEVEL-UP
Debra Davis Productions is planning to make a big move by launching as its own independent production company by Summer 2024.
HITTING YOUR GOAL
OUR APPROACH FOR YOU
To help build a strong foundation for this next evolution as a business and brand that can be easily marketed and stand out in a highly competitive space.
OUR METHOD
FOR BRAND DEVELOPMENT & GROWTH
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BRAND STRATEGY
Mapping a plan for your message, your voice, and your look.
First, we lay the foundation for your success. You fill in some expertly-crafted worksheets that help us pinpoint exactly what makes your business unique, what your value is, who the competition is, and what your goals are. We use the information gathered to establish what your message is—what to say, how it'll sound, and how it'll connect with your audience (and compel them to work with you).
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BRAND IDENTITY
Crafting the components that bring your brand to life.
Here, we get into the tangible stuff: naming, logo, voice, personality, colors, typography—the fun part. Knowing it's all grounded in the strategy we mapped out together, we'll know what's right, what to keep, and what to leave on the cutting room floor. We'll end up with your unique, ownable, head-turning brand.
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BRAND MARKETING
Getting the word out there to grow your brand and business.
Now, we have a look, we have a sound, and we have a message. We can market it to the world with a website that stems beautifully from that foundation, content like branded email newsletters and social templates, presentation templates, proposal templates, business cards ... everything will have a consistent look and feel that reinforces your value again and again.
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BRAND MANAGEMENT
Maintaining and building momentum over time.
Onward, we'll make sure your brand not only stays intact but continues to grow in notoriety, recognition, and value. As ongoing consultants helping you steward your brand, we'll provide insight about what you might need to do next—then help you get there.
HERE’S OUR PLAN
THE TIMELINE
MARCH
BRAND STRATEGY & VISUAL IDENTITY
With guidance and collaboration, from House of DNM, Debra to complete brand development worksheets that will help Debra and DNM fully wrap their heads around the new company’s differentiators, goals, voice, and message.
House of DNM fine-tunes the resulting brand strategy map and develops name and logo options stemming from it, along with the visual identity—including color palette, image library, and font pairings.
APRIL
VISUAL IDENTITY & WEBSITE
Finish designing the visual identity and develop new website, prioritizing key pages (such as home, work, services, about, and contact) in time for brand launch.
MAY
MARKETING ASSETS
Create marketing assets to support and complement the new website, such as launch talking points, email newsletter template, social posts, business cards, capabilities deck, etc.
JUNE+
ON-GOING BRAND & MARKETING SUPPORT
In coordination with your publicist, launch your new company on June 4, 2024. Then ongoing monthly branding and marketing support post-launch to ensure consistent growth and traction right from the get-go, as well as, taking steps to achieve your business goals by tweaking your marketing in real time based on analytics and feedback.
SERVICES
THE LAUNCH LITE PACKAGE
Just the basics to get your new or refreshed brand off the ground confidentially. We’ll guide you through the development of your brand using a combination of consulting calls and our branding worksheets. We will also create key branded marketing collateral for you to start bringing in more business once you launch.
Budget: $15-$20k
WHAT’S INCLUDED:
6 Consulting Calls, plus creative reviews
Brand Guides Worksheets
Business Clarity, Brand Discovery, Market and Competitors Research, Brand Strategy, Brand Identity, Website Checklist, Marketing Plan, Brand and Marketing Implementation, and Looking Ahead Marketing Goal Setting
Brand Strategy
Purpose, Vision, Values, Mission Statement, Brand Promise, Market Positioning Statement, Client Profiles, Naming, Personality, Voice and Tone, Tagline/Descriptor Lines, and Elevator Pitch
Brand Identity Design
Logo (2 lockups), Color Palette, Font Pairings, and Small Image Library (20)
Brand Visual Style Sheet (one-page)
Website
One-page, long scroll with top navigation anchor links to each section: intro, work, services, about, contact
Content Strategy, Copy, Design, and Front-end Development on SquareSpace (20% off first year hosting plan, plus free domain name)
Responsive Design for desktop, tablet and mobile viewing
Back-end Development: Redirect all URLs to new website, shut down old website
High-level SEO: Website Meta Description, Keywords Research, Content for Keywords, Image Descriptions, Backlinks
Branded Marketing Collateral
Design branded collateral: Business Cards, Email Signature
Design branded collateral templates: Capabilities Deck, Project Proposal, Email Newsletter, Social Media Posts, etc.
Budget: $20-$25k
WHAT’S INCLUDED:
8 Consulting Calls, plus creative reviews
Brand Guides Worksheets
Business Clarity, Brand Discovery, Market and Competitors Research, Brand Strategy, Brand Identity, Website Checklist, Marketing Plan, Brand and Marketing Implementation, and Looking Ahead Marketing Goal Setting
Brand Strategy
Purpose, Vision, Values, Mission Statement, Brand Promise, Market Positioning Statement, Client Profiles, Naming, Personality, Voice and Tone, Tagline/Descriptor Lines, and Elevator Pitch
Brand Identity Design
Logo (3 lockups), Color Palette, Font Pairings, and Medium Image Library (40)
Brand Visual and Communication Style Guide
Website
5-7 page website: home, work, services, about, contact
Content Strategy, Copy, Design, and Front-end Development on SquareSpace (20% off first year hosting plan, plus free domain name)
Responsive Design for desktop, tablet and mobile viewing
Back-end Development: Redirect all URLs to new website, shut down old website
High-level SEO: Website Meta Description, Keywords Research, Content for Keywords, Image Descriptions, Backlinks
Lead-generation strategy: newsletter sign-up forms and pop-ups, tracking engagement with Google Analytics integration
Branded Marketing Collateral
Design branded collateral: Business Cards, Email Signature, Notecards, Envelopes, Stickers, 2-3 Swag Pieces (T-shirt, Sweatshirt, Lanyard, Hat, Water bottle, Mug, Pens, Pencils, Clipboards, etc.)
Design branded collateral templates: Project Proposal, Email Newsletter, Social Media Posts, etc.
Strategy, Copy, and Design of ready-to-show Capabilities Deck
360° Marketing Strategy
Google Business Listing
LinkedIn Profile (business and personal)
Select social media platforms and marketing channels
Content calendar
PAYMENT SCHEDULE
We believe in making more possible for entrepreneurs. It’s why we offer a couple of payment schedules, including 50% deposit and 50% due upon completion of scope or monthly payments with a small installment plan cost of $250 per month. This way, no business owner has to feel underwater during what should be an exciting time—getting ready to launch into bigger and better things.
The Launch Lite Package
Budget: $15,000
$7,500 deposit to start, $7,500 due upon completion
$4,000 deposit to start then 3 monthly payments of $4,000 due on the 1st of the month ($16,000 total)
Budget: $20,000
$10,000 deposit to start, $10,000 due upon completion
$5,250 deposit to start then 3 monthly payments of $5,250 due on the 1st of the month ($21,000 total)
Budget: $25,000
$12,500 deposit to start, $12,500 due upon completion
$6,500 deposit to start then 3 monthly payments of $6,500 due on the 1st of the month ($26,000 total)
BRINGING SWEET DREAMS TO LIFE
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BRINGING SWEET DREAMS TO LIFE ✦
HELPING YOU SLEEP AT NIGHT
ABOUT HOUSE OF DNM
House of DNM is a global creative partner focusing on building and growing noteworthy brands with a premium flair.
We are a full-service branding and design agency with decades of experience, successfully working with hundreds of brands around the world, big and small.
Our approach is customized to you, as your business has different nuanced needs than another business in the same industry.
We manage and execute all of the creative work in-house with a team comprised of the best of the best. We don’t cut corners or skip steps, as every piece of building and growing your brand is vital to the success of your business.
We are here for you every step of your journey, cheering your on, and doing top-notch work to help you reach your business goals and thrive.
GUEST BOOK
WHAT OUR CLIENTS SAY ABOUT US
“House of DNM exceeded my expectations and produced a brilliant product. They embodied and articulated all that was in my heart that I hope to convey and surprised me with their ingenuity.”
NICOLE THOMAS
CEO, MOMENTS MADE
“We loved working the House of DNM! Danielle and her wonderful staff were hand selected to understand the intricacies of our very niche brand. Working with them, we truly discovered where our brand needed to go. It wasn't the direction we set out in, but the final product was more than we could have hoped for! Thank you House of DNM, for enhancing and revitalizing our business!”
LOLA DUNN
OPERATIONS MANAGER, LATTERDAYBRIDE
“House of DNM is fantastic to work with! Having worked with them at a previous company on dozens of product and marketing projects, I immediately came back to them when I moved to a new company. I have complete trust in them to communicate clearly and proactively, set the right expectations, hit deadlines, and deliver amazing design work, print or digital.”
JOSH SUMMERHAYS
MARKETING DIRECTOR, ELEVATED WORLDWIDE
“House of DNM went above and beyond. They really helped guide us through the creation process and delivered impeccable work. We highly recommend House of DNM and will definitely work with them again.”
WHITNEY WILKINSON
MARKETING MANAGER, COMENITY CAPITAL BANK
“I have worked with Danielle and her team at House of DNM on several design and branding projects over the years and can attest that Danielle is an experienced design and brand consultant with a keen ability to guide decisions through the creative process, ultimately bringing a vision to life. I am a visual person without the vernacular of a designer, but Danielle's approach is empathetically inquisitive, and she seamlessly draws out the nuance and subtlety of the vision I'm unable to articulate. Her talent, expertise, and passion are true differentiators from other creatives I've worked with, and I can't recommend her enough.”
BOBBI BRUBAKER
HEAD OF PEOPLE, FINAL STRIKE GAMES
"Speaking of beautiful, designer Danielle Nichole Morgan created a website beyond our imagination using compelling imagery with crisp design to truly convey everything and more without having to include everything and more. Loved our collaboration and so proud of what we created together.”
KIM GROB
FOUNDING PARTNER, RIGHT ON
“Brilliant work Danielle Nichole Morgan and House of DNM team, you took our vision and created a website that far exceeded what we imagined.”
JEN JACKSON
FOUNDING PARTNER, RIGHT ON
“House of DNM spent time to really understand our target market, competitive landscape and corporate identity. They were spot on with the name suggestions...The colors, logo and messaging all came together to form our brand and culture. It’s rare to find an agency with that type of deep skill set.”
BRANDON DELGROSSO
CEO, CRUX
House of DNM is unique, professional, skillful, and a pleasure to partner with. I would highly recommend them for their approach and beautiful talent. Danielle and her team are incredibly collaborative and efficient, providing visual aesthetics and direction that always exceed expectations. In awe of the quality of House of DNM’s work, we’ve collaborated on several projects—one of which, a rebrand for Live Out L!ve, a touring and booking agency and non-profit, led to brand partnerships with Sony and other significant brands in the entertainment industry.
DOMINIQUE ZONYEE
FOUNDER, APARTMENT 1A
CONTACT
Danielle Nichole Morgan
Founder, Designer and Brand Architect
danielle@houseofdnm.co
+1 323-926-2111