BRANDING & MARKETING PROPOSAL
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HOUSE OF DNM
You’re the expert on your business. We’re your guide in moving it forward.
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Brand-building is a journey. We’re going to guide you through the twists and turns—and equip you with the knowledge and tools you need to succeed. So roll up your sleeves. Let’s go.
THE BIG LEVEL-UP
Debra Davis Productions is planning to make a big move by launching as its own independent production company by Summer 2024.
HITTING YOUR GOAL
OUR APPROACH FOR YOU
To help build a strong foundation for this next evolution as a business and brand that can be easily marketed and stand out in a highly competitive space.
01 — Strategize to understand the ins and outs of what makes your brand unique—why a client would choose you over someone else. This phase is focused on developing an intentional brand strategy to achieve your business goals and guide your marketing strategy.
02 — Use the brand strategy as a compass guiding the creative exercise of pinpointing the perfect name and developing a logo and visual brand identity backed by research to stand out in your industry.
03 — Create everything needed to succeed, taking your logo, name, and brand voice and developing everything that stems from them, including your messages, a website—your digital calling card, and branded collateral templates such as email newsletter and social media posts.
OUR METHOD
FOR BRAND DEVELOPMENT & GROWTH
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BRAND DISCOVERY
Lay the foundation for developing your brand. Get grounded in your business’ purpose and goals. Understand the ins and outs of your market and the competition. Hone in on your dream audience and discover how to best serve them.
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BRAND DEVELOPMENT
Develop an authentic brand strategy that reflects your business’ vision. Create compelling messaging that aligns with your brand mission and values. Design a memorable visual identity that resonates and connects with your audience.
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BRAND MARKETING
Craft a powerful, holistic marketing strategy to consistently meet your audience where they’re at, online and/or in-person. Create a content calendar that is easy to manage and covers everything from social media to email marketing to paid ads and beyond.
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BRAND MANAGEMENT
Properly implement your new branding, both internally and externally. Create a brand experience that always delivers on your promise to your clients. Ensure that post-launch, the brand you’ve built shines through in all of your marketing, maintains a positive reputation, and continues to grow.
HERE’S OUR PLAN FOR YOU
THE TIMELINE
APRIL
VISUAL IDENTITY & WEBSITE
Finish designing the visual identity and develop new website, prioritizing key pages (such as home, work, services, about, and contact) in time for brand launch.
MAY
MARKETING ASSETS
Create marketing assets to support and complement the new website, such as launch talking points, email newsletter template, social posts, business cards, capabilities deck, etc.
JUNE+
ON-GOING BRAND & MARKETING SUPPORT
In coordination with your publicist, launch your new company on June 4, 2024. Then ongoing monthly branding and marketing support post-launch to ensure consistent growth and traction right from the get-go, as well as, taking steps to achieve your business goals by tweaking your marketing in real time based on analytics and feedback.
MARCH
BRAND STRATEGY & VISUAL IDENTITY
With guidance and collaboration, from House of DNM, Debra to complete brand development worksheets that will help Debra and DNM fully wrap their heads around the new company’s differentiators, goals, voice, and message.
House of DNM fine-tunes the resulting brand strategy map and develops name and logo options stemming from it, along with the visual identity—including color palette, image library, and font pairings.
SERVICE PACKAGES
THE FULL MONTY
Consider us your in-house brand management and marketing team. This is our most comprehensive offering, full brand development from idea to launch and beyond with 360° marketing. We do all of the heavy lifting for you.
Typical range: $50k-90k
WHAT’S INCLUDED:
Everything from The Happy Medium plus any specific customizations for market and competitor research, brand strategy, full brand identity design, unlimited website pages and updates, day-to-day marketing content creation and management, unlimited consulting calls, weekly reports
THE HAPPY MEDIUM
The perfect Goldilocks’ choice. We’re here to develop a solid brand strategy and visual identity backed, as well as, execute your key brand touch points. We are your trusted branding and marketing partner pre and post-launch.
Typical range: $25k-$50k
WHAT’S INCLUDED:
Business Clarity and Brand Discovery exercises
Market and Competitor Research, Interviews, and Focus Groups
Brand Strategy Development
Naming
Brand Identity Design: Logo, Color Palette, Font Pairings, Medium Image Library, Custom Graphics and Icons, and Brand Style Guide
Marketing Strategy: Planning, Implementation, Goal Setting, Analytics Tracking, and Marketing Reports
Website Strategy, Copy, Design, Animation, Development: full website (home, work, case studies, services, about, contact, additional key pages, and lead-gen landing pages)
Design branded collateral: Email Newsletter, Social Media Posts, Capabilities Deck, Business Cards, etc.
12 Consulting Calls
LAUNCH LITE
Just the basics to get your brand off the ground or refresh your existing brand. We will support and guide you using our brand development worksheets, as well as, execute a few key marketing pieces. You’ll have what you need to launch confidently.
Typical range: $15k-$25k
WHAT’S INCLUDED:
Brand Guides Worksheets: Business Clarity, Brand Discovery, Market and Competitors Research, Brand Strategy, Brand Identity, Website Checklist, Marketing Plan, Brand and Marketing Implementation, and Looking Ahead Marketing Goal Setting
Naming
Brand Identity Design: Logo, Color Palette, Font Pairings, Small Image Library, and Brand Style Guide
Website Strategy, Copy, Design and Development: one-page website (home, work, services, about, contact)
Design branded templates: Email Newsletter, Social Media Posts, Capabilities Deck, Business Cards, etc.
8 Consulting Calls
PAYMENT SCHEDULE
We believe in making more possible for entrepreneurs. It’s why we offer a range of payment schedules, including partial-upfront and monthly installment options, 50% deposit and 50% due upon completion of scope, or bi-monthly payments. This way, no business owner has to feel underwater during what should be an exciting time—getting ready to launch into bigger and better things.
HELPING YOU SLEEP AT NIGHT
ABOUT HOUSE OF DNM
BRINGING SWEET DREAMS TO LIFE
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BRINGING SWEET DREAMS TO LIFE ✦
House of DNM is a global creative partner focusing on building and growing noteworthy brands with a premium flair.
We are a full-service branding and design agency with decades of experience, successfully working with hundreds of brands around the world, big and small.
Our approach is customized to you, as your business has different nuanced needs than another business in the same industry.
We manage and execute all of the creative work in-house with a team comprised of the best of the best. We don’t cut corners or skip steps, as every piece of building and growing your brand is vital to the success of your business.
We are here for you every step of your journey, cheering your on, and doing top-notch work to help you reach your business goals and thrive.
“House of DNM exceeded my expectations and produced a brilliant product. They embodied and articulated all that was in my heart that I hope to convey and surprised me with their ingenuity.”
NICOLE THOMAS
CEO, MOMENTS MADE
“We loved working the House of DNM! Danielle and her wonderful staff were hand selected to understand the intricacies of our very niche brand. Working with them, we truly discovered where our brand needed to go. It wasn't the direction we set out in, but the final product was more than we could have hoped for! Thank you House of DNM, for enhancing and revitalizing our business!”
LOLA DUNN
OPERATIONS MANAGER, LATTERDAYBRIDE
“I have worked with Danielle and her team at House of DNM on several design and branding projects over the years and can attest that Danielle is an experienced design and brand consultant with a keen ability to guide decisions through the creative process, ultimately bringing a vision to life. I am a visual person without the vernacular of a designer, but Danielle's approach is empathetically inquisitive, and she seamlessly draws out the nuance and subtlety of the vision I'm unable to articulate. Her talent, expertise, and passion are true differentiators from other creatives I've worked with, and I can't recommend her enough.”
BOBBI BRUBAKER
HEAD OF PEOPLE, FINAL STRIKE GAMES
GUEST BOOK
WHAT OUR CLIENTS SAY ABOUT US
“House of DNM is fantastic to work with! Having worked with them at a previous company on dozens of product and marketing projects, I immediately came back to them when I moved to a new company. I have complete trust in them to communicate clearly and proactively, set the right expectations, hit deadlines, and deliver amazing design work, print or digital.”
JOSH SUMMERHAYS
MARKETING DIRECTOR, ELEVATED WORLDWIDE
“House of DNM went above and beyond. They really helped guide us through the creation process and delivered impeccable work. We highly recommend House of DNM and will definitely work with them again.”
WHITNEY WILKINSON
MARKETING MANAGER, COMENITY CAPITAL BANK
"Speaking of beautiful, designer Danielle Nichole Morgan created a website beyond our imagination using compelling imagery with crisp design to truly convey everything and more without having to include everything and more. Loved our collaboration and so proud of what we created together.”
KIM GROB
FOUNDING PARTNER, RIGHT ON
“Brilliant work Danielle Nichole Morgan and House of DNM team, you took our vision and created a website that far exceeded what we imagined.”
JEN JACKSON
FOUNDING PARTNER, RIGHT ON
“House of DNM spent time to really understand our target market, competitive landscape and corporate identity. They were spot on with the name suggestions...The colors, logo and messaging all came together to form our brand and culture. It’s rare to find an agency with that type of deep skill set.”
BRANDON DELGROSSO
CEO, CRUX
House of DNM is unique, professional, skillful, and a pleasure to partner with. I would highly recommend them for their approach and beautiful talent. Danielle and her team are incredibly collaborative and efficient, providing visual aesthetics and direction that always exceed expectations. In awe of the quality of House of DNM’s work, we’ve collaborated on several projects—one of which, a rebrand for Live Out L!ve, a touring and booking agency and non-profit, led to brand partnerships with Sony and other significant brands in the entertainment industry.
DOMINIQUE ZONYEE
FOUNDER, APARTMENT 1A
CONTACT
Danielle Nichole Morgan
Founder, Designer and Brand Architect
danielle@houseofdnm.co
+1 323-926-2111