FAQ —
Still have questions? We have answers.
Contact us — hello@dnmdesignstudio.com
What is a brand and why is it important?
A brand is not just your logo, your name, your product, or your website. Even though these elements are important in helping people identify your business, a brand is defined by how people perceive your business and what people expect from your business. This is an intangible, but very important connection that brands need to nurture to keep customers happy and coming back for more.
When is the best time to rebrand/brand?
For startups, the most ideal time to start the branding process is once the business plan is done. As your brand is being developed, you can focus on building the other parts of your business so everything is ready to launch at the same time.
For established brands, if it’s been a few years since you’ve taken a good hard look at your brand then it is probably time to do a light refresh so you stay competitive and relevant.
For product launches, you’ll need at least a few months before launch date to start working on the product branding, packaging, and campaign launch.
How do you measure a brand's success?
A successful brand is a business, product, or service that consistently lives and breathes one identity, which is reflected in the business’ culture and resonates with anyone who encounters the brand.
While some aspects of branding are abstract, our clients can see and feel tangible success such as increased customer loyalty and sales, improved company culture and refocused employees, and a clear vision and purpose for their brand.
How long does it take to do a rebrand or create a new brand?
The process and the time it takes to create a brand versus rebrand is about the same. Depending on the scale of the project, it typically takes 3 to 12 months from kickoff to launch.
What kind of clients do you work with?
We’re industry agnostic, but we work with a lot of clients from music and entertainment, fashion and beauty, hospitality, health and wellness, food and beverages, liquor and cannabis, as well as, tech.
We look to collaborate with driven people and businesses who have a strong desire to build a powerful brand in smart, strategic way. Our clients span a wide range in size and revenue, ranging from well-funded startups to established small and medium businesses.
Does DNM do one-off projects?
If you need help with just a part of your brand, we do offer one-off projects such as website development and design, logo design, packaging, business cards and stationary, social media content creation, and photo/video shoots.
For more details and a full list of services, email business@dnmdesignstudio.com.
Is DNM a full-service studio?
We are a proud independent design studio. We take care of everything from planning to printing and everything in between so you can focus on running your business. Our team includes project planners, researchers, strategists, designers, animators, writers, developers, producers, photographers, and content creators.
