CLIENT
REDBOX
A REIMAGINED WEBSITE FOR A FRESH NEW CHAPTER ↓
BACKSTORY
A well-established creative agency, Right On, had recently updated its name and logo—and now, it was ready to level up its overall look while showcasing a fresh focus on sustainability content. The team knew they’d need a style inspired by nature yet free of greenwashed cliches, and House of DNM answered the call. Collaborating closely with Right On’s team, we crafted much more than a website—we brought their story to life in an exquisite synthesis of strategy, copy, and up-leveled design with a fresh aesthetic that is nature without the cliché.
SERVICES
CREATIVE DIRECTION
ART DIRECTION
GRAPHIC DESIGN
UI/UX WEBSITE DESIGN
BRAND IDENTITY REFRESH
CURATED ON-BRAND IMAGE LIBRARY
AGENCY WORK CASE STUDY DESIGNS
SOLUTION
House of DNM crafted a visually stunning site that delivered an immersive feel with bold full-bleed imagery, visual depth, and lots of interplay between scale, perspective, and color. We worked closely with Right On’s copy team to ensure the design and copy complemented and amplified one another. Not only was the resulting look and tone unlike anything else in the agency world or the sustainability sphere—it now translated brilliantly to all of Right On’s ensuing marketing efforts.
RESULTS
Right On has a site they could sing about from the rooftops. The site guides prospective clients through an immersive digital experience that informs them about the agency’s unique capabilities, inspires them to think bigger about sustainability content, and invites them to embark on exciting new work together. “There’s a dance between beauty and strong content,” says Danielle Nichole Morgan. “It’s so befitting since both our agencies are led by powerhouse women.”
CHALLENGE
House of DNM needed to carry Right On’s rebrand across the finish line—the agency had a sharp strategy, strong positioning, logo, and palette, but they needed a design language, a thoughtfully curated photo library, and ownable style. The style would need to underscore their expertise in sustainability content without resorting to any overplayed stock photography tropes. They also needed DNM to work from an established wireframe, with wiggle room to “bend the rules” as dictated by design.
CREDITS
STRATEGY
KIM GROB & JEN JACKSON
CREATIVE DIRECTION & DESIGN
DANIELLE NICHOLE MORGAN
CREATIVE DIRECTION & COPY
BETH LOPEZ
DESIGN ASSISTANT
ZIPPY BURMAN
WEB DEVELOPMENT
NEWFANGLED
HUMAN ❤︎ MADE
A ROUND OF APPLAUSE
“[House of DNM] worked with us as a true strategic partner, leading the design of our repositioned brand and website, and sweating every little detail to ensure a flawless launch. From sophisticated case studies to a branded image library to pops of creativity on every page of our site, Danielle [Founder & Creative Director of House of DNM] elevated our story beyond our greatest expectations—bringing our brand to life in new and surprising ways that perfectly matched our messages, voice, and personality.
Along with [House of DNM’s] exceptional creative talent, Danielle’s professionalism is truly unmatched. She’s collaborative, communicative, and a complete delight to work with. Even though I knew how hard she was working for us, she made it look easy—more like play than like work. The result was a creative process that was smooth and fun every step of the way, all leading to an elegant system of visual assets that help us to stand out and get noticed everywhere we go.”
KIM GROB
FOUNDING PARTNER
RIGHT ON
BACKSTORY
A well-established creative agency, Right On, had recently updated its name and logo—and now, it was ready to level up its overall look while showcasing a fresh focus on sustainability content. The team knew they’d need a style inspired by nature yet free of greenwashed cliches, and House of DNM answered the call. Collaborating closely with Right On’s team, we crafted much more than a website—we brought their story to life in an exquisite synthesis of strategy, copy, and up-leveled design with a fresh aesthetic that is nature without the cliché.
SERVICES
CREATIVE DIRECTION
ART DIRECTION
GRAPHIC DESIGN
UI/UX WEBSITE DESIGN
BRAND IDENTITY REFRESH
CURATED ON-BRAND IMAGE LIBRARY
AGENCY WORK CASE STUDY DESIGNS
SOLUTION
House of DNM crafted a visually stunning site that delivered an immersive feel with bold full-bleed imagery, visual depth, and lots of interplay between scale, perspective, and color. We worked closely with Right On’s copy team to ensure the design and copy complemented and amplified one another. Not only was the resulting look and tone unlike anything else in the agency world or the sustainability sphere—it now translated brilliantly to all of Right On’s ensuing marketing efforts.
RESULTS
Right On has a site they could sing about from the rooftops. The site guides prospective clients through an immersive digital experience that informs them about the agency’s unique capabilities, inspires them to think bigger about sustainability content, and invites them to embark on exciting new work together. “There’s a dance between beauty and strong content,” says Danielle Nichole Morgan. “It’s so befitting since both our agencies are led by powerhouse women.”
CHALLENGE
House of DNM needed to carry Right On’s rebrand across the finish line—the agency had a sharp strategy, strong positioning, logo, and palette, but they needed a design language, a thoughtfully curated photo library, and ownable style. The style would need to underscore their expertise in sustainability content without resorting to any overplayed stock photography tropes. They also needed DNM to work from an established wireframe, with wiggle room to “bend the rules” as dictated by design.
CREDITS
STRATEGY
KIM GROB & JEN JACKSON
CREATIVE DIRECTION & DESIGN
DANIELLE NICHOLE MORGAN
CREATIVE DIRECTION & COPY
BETH LOPEZ
DESIGN ASSISTANT
ZIPPY BURMAN
WEB DEVELOPMENT
NEWFANGLED
HUMAN ❤︎ MADEA ROUND OF APPLAUSE
“[House of DNM] worked with us as a true strategic partner, leading the design of our repositioned brand and website, and sweating every little detail to ensure a flawless launch. From sophisticated case studies to a branded image library to pops of creativity on every page of our site, Danielle [Founder & Creative Director of House of DNM] elevated our story beyond our greatest expectations—bringing our brand to life in new and surprising ways that perfectly matched our messages, voice, and personality.
Along with [House of DNM’s] exceptional creative talent, Danielle’s professionalism is truly unmatched. She’s collaborative, communicative, and a complete delight to work with. Even though I knew how hard she was working for us, she made it look easy—more like play than like work. The result was a creative process that was smooth and fun every step of the way, all leading to an elegant system of visual assets that help us to stand out and get noticed everywhere we go.”
KIM GROB
FOUNDING PARTNER
RIGHT ON