A REIMAGINED WEBSITE FOR A FRESH NEW CHAPTER
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RIGHT ON
SERVICES
CREATIVE DIRECTION
DESIGN & ART DIRECTION
BRAND PHOTOGRAPHY LIBRARY
WEB DESIGN
BACKSTORY
A well-established creative agency, Right On, had recently updated its name and logo–and now, it was ready to level up its overall look while showcasing a fresh focus on sustainability content. The team knew they’d need a style inspired by nature yet free of greenwashed cliches, and House of DNM answered the call. Collaborating closely with Right On’s team, we crafted much more than a website—we brought their story to life in an exquisite synthesis of strategy, copy, and up-leveled design with a fresh aesthetic that is nature without the cliché.
CHALLENGE
House of DNM needed to carry Right On’s rebrand across the finish line—the agency had a sharp strategy, strong positioning, logo, and palette, but they needed a design language, a thoughtfully curated photo library, and ownable style. The style would need to underscore their expertise in sustainability content without resorting to any overplayed stock photography tropes. They also needed DNM to work from an established wireframe, with wiggle room to “bend the rules” as dictated by design.
SOLUTION
House of DNM crafted a visually stunning site that delivered an immersive feel with bold full-bleed imagery, visual depth, and lots of interplay between scale, perspective, and color. We worked closely with Right On’s copy team to ensure the design and copy complemented and amplified one another. Not only was the resulting look and tone unlike anything else in the agency world or the sustainability sphere—it now translated brilliantly to all of Right On’s ensuing marketing efforts.
RESULTS
Right On has a site they could sing about from the rooftops. The site guides prospective clients through an immersive digital experience that informs them about the agency’s unique capabilities, inspires them to think bigger about sustainability content, and invites them to embark on exciting new work together. “There’s a dance between beauty and strong content,” says Danielle Nichole Morgan. “It’s so befitting since both our agencies are led by powerhouse women.”
APPLAUSE
“House of DNM spent time to really understand our target market, competitive landscape and corporate identity. They were spot on with the name suggestions...The colors, logo and messaging all came together to form our brand and culture. It’s rare to find an agency with that type of deep skill set.”
BRANDON DELGROSSO
CEO
CRUX
