BRANDING & CONSULTING PROPOSAL FOR

ICONIC CHEMICALS

05 / 26 / 26

BRANDING & CREATIVE AGENCY

LOS ANGELES & AROUND THE WORLD

EST. 2015

CONTENTS OF BRANDING & CONSULTING PROPOSAL

MAY 2026

OVERVIEW — 01
OUR APPROACH — 02
SOLUTIONS — 03
FAQs — 04

FOR — ICONIC CHEMICALS

CREATED BY — HOUSE OF DNM

OVERVIEW — 01

BRANDING
OVERVIEW

The team behind Iconic Chemicals has a plan, a vision, a team, and a product. Now, it just needs the face it’ll show the world. We’ll work nimbly to define the brand’s audiences, market positioning, and messaging, so we can dial in a visual brand identity that fully aligns with Iconic’s strong points—and amplifies its marketing power, right from launch. House of DNM can commit to having key assets ready for launch in a one month sprint post project kickoff for Iconic to focus on key sales conversations to launch them into the next phase of growth.

OUR APPROACH — 02

OUR APPROACH AND METHOD IS TAILORED TO YOUR BUSINESS AND TO MEET YOUR GOALS THROUGH BRANDING AND CONSULTING SUPPORT. HOUSE OF DNM WILL:

Lay a strategic foundation so everyone on the team knows how to talk about Iconic—and every customer will connect immediately with the message

Once we’ve established our strategies similarities with (and differences from) the Convergent brand strategy, we can equip everyone on the team with a shorthand reference

We’ll strategically analyze the current business name, Iconic Chemicals, and potentially suggest a few alternatives to “Chemicals” or will validate “Chemicals” as the right term depending on strategic landscape and audience

Finalize the logo and brand identity using what’s working in the latest rounds and polishing them where needed

Create a basic kit of marketing assets for launch

Be available to create a simple landing page as desired, with the capability to blow it out to a full fledged website when budget permits

SOLUTIONS — 03

RECOMMENDED SOLUTIONS

LEVEL 01 —
BASIC BRANDING

ESTIMATED INVESTMENT: $18,500

  • GATHER:

    • Input from original Convergent branding as well as follow-up discussions with Iconic team and current landscape research to contrast with the 2021 market

    STRATEGIZE:

    • Create a light MVP readout of brand positioning, key messaging, voice/personality, and audience overviews

    • Consult on brand name selection to affirm or flag opportunities to evolve before launch

    CRAFT:

    • Creative-direct current logo to finalize

    CONSULT:

    • Provide 3 months of weekly calls with both Danielle and Beth to consult on branding, launch marketing, creative (this can include creative-directing junior creatives executing on design needs)

LEVEL 02 —
PROPER BRANDING + BASIC MARKETING COLLATERAL

ESTIMATED INVESTMENT: $38,500

  • GATHER:

    • Input from original Convergent branding as well as follow-up discussions with Iconic team and current landscape research to contrast with the 2021 market

    STRATEGIZE:

    • Create a light MVP readout of brand positioning, key messaging, voice/personality, and audience overviews

    • Consult on brand name selection to affirm or flag opportunities to evolve before launch

    CRAFT:

    • Create proper brand visual identity including final logo, palette, typefaces, graphic elements, photo treatments 

    • Marketing kit for launch: product label templates, sales sheets, a sales deck template, business cards, email signatures, and any other assets as requested (priced separately)

    • Build basic landing page(s) in line with the branding so prospective customers can validate the business as real and live, and begins to build your online presence and credibility, along with SEO/GEO

    CONSULT:

    • Provide 3 months of weekly calls with both Danielle and Beth to consult on branding, launch marketing, creative (this can include creative-directing junior creatives executing on design needs)

LEVEL 03 —
BRANDING + MARKETING COLLATERAL + WEBSITE

ESTIMATED INVESTMENT: $53,500

  • GATHER:

    • Input from original Convergent branding as well as follow-up discussions with Iconic team and current landscape research to contrast with the 2021 market

    STRATEGIZE:

    • Create a light MVP readout of brand positioning, key messaging, voice/personality, and audience overviews

    • Consult on brand name selection to affirm or flag opportunities to evolve before launch

    CRAFT:

    • Create proper brand visual identity including final logo, palette, typefaces, graphic elements, photo treatments 

    • Marketing kit for launch: product label templates, sales sheets, a sales deck template, business cards, email signatures, and any other assets as requested (priced separately) 

    • Build basic landing page(s) in line with the branding so prospective customers can validate the business as real and live, and begins to build your online presence and credibility, along with SEO/GEO

    • Continue to develop key assets as launch progresses: email newsletter template, additional web pages (priced/estimated separately), launch campaign copy and design, initial trade show assets

    CONSULT:

    • Provide 3 months of weekly calls with both Danielle and Beth to consult on branding, launch marketing, creative (this can include creative-directing junior creatives executing on design needs)

FAQs — 04

YOU’VE GOT QUESTIONS.
WE’VE GOT ANSWERS.

    1. APPROVE BRANDING PROPOSAL — PROPOSAL EXPIRES FRIDAY, 6/5/2026

    2. SIGN SERVICE AGREEMENT

    3. PAY DEPOSIT TO ENGAGE HOUSE OF DNM

    4. PROJECT KICK-OFF — IDEALLY 6/1/2026 TO WRAP 1-MONTH SPRINT BEFORE FOURTH OF JULY + CONTINUED SUPPORT DURING CUSTOMER ENGAGEMENT

    5. CLIENT ONBOARDING

  • Need to go through anything more or are you ready to move forward with your new brand?
    Our doors are open. Let’s chat.

    Danielle Nichole Morgan
    Founder, Creative Director (Design), & Brand Consultant
    danielle@houseofdnm.co
    +1 323-926-2111

    Beth Lopez
    Brand Strategist, Creative Director (Copy), & Brand Consultant
    beth@houseofdnm.co

  • This proposal covers the scope of work (SOW) which will be detailed in the Service Agreement.

    Additional revisions and projects that are out-of-scope will be budgeted and signed-off on before any new work begins.

  • You will receive easy-to-pay invoices in your email inbox via Quickbooks the first of every month, due upon receipt, for the duration of the project (3 months). The first payment will be considered the deposit.

    You can make payments using the following methods:
    ACH Bank Transfer, as well as, American Express, Apple Pay, Discover, Mastercard, PayPal, Visa

  • We very much respect and do our part to ensure our clients’ privacy is always private. We will never share and/or sell your data, information, and project-related details, but if we ever did, we would first get your permission in the form of written communication.

    This proposal made by House of DNM, LLC and its presentation contents are confidential and intended solely for the recipient(s) directly from House of DNM or in-directly through distributors authorized by House of DNM. Unauthorized distribution, reproduction, or use of any part of this content material without prior written consent is strictly prohibited and will result in legal action.

    © 2026 House of DNM, LLC. All rights reserved.

Authentic AF branding

✧

Meet your target audiences where they're at

✧

Communicate clearly & connect genuinely

✧

Research, data & strategy-backed creative

✧

Crafting, refining & redefining brands

✧

Always on-brand

✧

Embody your brand's essence

✧

Marketing decisions made with confidence

✧

Authentic AF branding ✧ Meet your target audiences where they're at ✧ Communicate clearly & connect genuinely ✧ Research, data & strategy-backed creative ✧ Crafting, refining & redefining brands ✧ Always on-brand ✧ Embody your brand's essence ✧ Marketing decisions made with confidence ✧

BRANDING & CREATIVE AGENCY

LOS ANGELES & AROUND THE WORLD

EST. 2015