REBRAND PROPOSAL FOR

GIFTED MUSIC SCHOOL

08 / 22 / 25 — R1
09 / 17 / 25 — R2

EST. 2015

BRANDING & CREATIVE AGENCY

LOS ANGELES & AROUND THE WORLD

CONTENTS OF REBRANDING PROPOSAL

SEPTEMBER 2025

OVERVIEW — 01
OUR APPROACH — 02
SOLUTIONS — 03
FAQs — 04

FOR — GIFTED MUSIC SCHOOL

CREATED BY — HOUSE OF DNM

OUR APPROACH AND METHOD IS TAILORED TO REBRANDING YOUR UNIQUE ORGANIZATION AND TO MEET YOUR GOALS.

Lay a strategic foundation to make name selection a clear, objective choice than subjective

Apply the branding and messaging foundation to a modernized, overhauled website befitting the school’s professionalism and exceptional reputation

OVERVIEW — 01

REBRAND
OVERVIEW

Create a brand that stands up to the school’s reputation—and clears away any confusion, hangups, or misconceptions arising from the old naming/branding

Craft an effective fundraising campaign to carry the school and its brand into the 2025 holidays and beyond 

The Gifted Music School is ready for its next movement, an evolution in its name and brand that will bring alignment between the school’s excellence and the way it presents itself to the world. With an updated name (and accompanying logo, visual brand elements, messaging voice & tone, and your brand style guide), the school will properly showcase its strengths, legacy, and future.

OUR APPROACH — 02

Deliver a highly useful messaging kit that clarifies what the school does and what makes it different–telling each of the ~8 key audience what they need to know

Provide the school with the ongoing materials to drive donations, enrollment, and impact year around

RECOMMENDED SOLUTIONS

LEVEL 01 —
FOUNDATIONAL
REBRANDING

    • RESEARCH & DISCOVERY

      • Input from worksheet guides, interviews, existing documents 

    • BRAND STRATEGY

      • Create readout of brand positioning, key messaging, tone/voice/personality, and audience overviews

    • BRAND IDENTITY

      • Naming options (typically up to 10-20 selects are shown) 

      • Visual identity including logo options (typically 3-5 are shown for the chosen name), color palette, typefaces, photo styles

      • Everyday needs including signage, business cards, letterhead, email signatures

  • Timeline
    10 to 12 Weeks (plus the holidays)

    Deliverables & Brand Assets

    • Business Clarity

    • Current Brand Audit

    • Market and Competitor Research

    • Audience Interviews

    • Brand Strategy

      • Brand Story

      • Purpose

      • Vision

      • Mission Statement

      • Brand Values

      • Brand Promise

      • Brand Essense

      • Voice, Tone, & Personality

      • Audience Persona Profiles

      • Descriptor Lines

      • Visual Aesthetic Strategy (Mood Board)

    • Name

    • Brand Identity

      • Logo System

      • Font Pairings

      • Color Palettes

      • Curated On-Brand Image Library (100 Images)

    • Brand Strategy and Style Guide

SOLUTIONS — 03

LEVEL 02 —
REBRANDING & FUNDRAISING CAMPAIGN COLLATERAL

    • RESEARCH & DISCOVERY

      • Input from worksheets, interviews, existing documents 

    • BRAND STRATEGY

      • Create readout of brand positioning, key messaging, voice/personality, and audience overviews

    • BRAND IDENTITY

      • Naming options (typically up to 10-20 selects are shown) 

      • Visual identity including 3 logo options (select one from for the chosen logo direction), color palette, font pairings, aesthetic style, and on-brand image library (125 images, free, royalty-free)

    • FUNDRAISING CAMPAIGN

      • Fundraising PPT or Google Slide (typical is 10-20 slides, complete eith copy and design, making the case to your donors)

      • Holiday fundraising campaign development

  • Timeline
    12 to 16 Weeks (plus the holidays)

    Deliverables & Brand Assets

    • Business Clarity

    • Current Brand Audit

    • Market and Competitor Research

    • Audience Interviews

    • Brand Strategy

      • Brand Story

      • Purpose

      • Vision

      • Mission Statement

      • Brand Values

      • Brand Promise

      • Brand Essense

      • Voice, Tone, & Personality

      • Audience Persona Profiles

      • Descriptor Lines

      • Visual Aesthetic Strategy (Mood Board)

    • Name

    • Brand Identity

      • Logo System

      • Font Pairings

      • Color Palettes

      • Curated On-Brand Image Library (125 Images)

    • Brand Strategy and Style Guide

    • Fundraising Campaign Ideation

    • Fundraising Campaign Collateral — Creative Direction, Copywriting, Design, etc based on what’s needed based on campaign

LEVEL 03 —
REBRANDING, FUNDRAISING CAMPAIGN COLLATERAL & WEBSITE REDESIGN/REBUILD

    • RESEARCH & DISCOVERY

      • Input from worksheets, interviews, existing documents 

      • BRAND STRATEGY

        • Create readout of brand positioning, key messaging, voice/personality, and audience overviews

      • BRAND IDENTITY

        • Naming options (typically up to 10-20 selects are shown)

        • Visual identity including logo options (typically 3-5 are shown for the chosen name), color palette, typefaces, photo styles

      • FUNDRAISING CAMPAIGN

        • Fundraising PPT (typical is 10-20 slides, copywritten and designed, making the case to your donors)

        • Holiday fundraising campaign development 

      • WEBSITE DESIGN & DEVELOPMENT

        • Website strategy, UX, copy, design, and development to update, modernize, and bring into alignment with brand 

  • Timeline
    12 to 16 Weeks (plus the holidays)

    Deliverables & Brand Assets

    • Business Clarity

    • Current Brand Audit

    • Market and Competitor Research

    • Audience Interviews

    • Brand Strategy

      • Brand Story

      • Purpose

      • Vision

      • Mission Statement

      • Brand Values

      • Brand Promise

      • Brand Essense

      • Voice, Tone, & Personality

      • Audience Persona Profiles

      • Descriptor Lines

      • Visual Aesthetic Strategy (Mood Board)

    • Name

    • Brand Identity

      • Logo System

      • Font Pairings

      • Color Palettes

      • Curated On-Brand Image Library (150 Images)

    • Brand Strategy and Style Guide

    • Fundraising Campaign Ideation

    • Fundraising Campaign Collateral — Creative Direction, Copywriting, Design, etc based on what’s needed based on campaign

    • New Website

      • Strategy

      • Copywriting

      • UI/UX Design

      • Rebuild website on Squarespace

      • Integrations, Analytics, SEO & GEO, QA Testing

      • Responsive for all devices

YOU’VE GOT QUESTIONS.
WE’VE GOT ANSWERS.

FAQs — 04

    1. APPROVE RE-BRAND PROPOSAL — PROPOSAL EXPIRES WEDNESDAY, 9/24/2025

    2. SIGN SERVICE AGREEMENT

    3. PAY DEPOSIT TO ENGAGE HOUSE OF DNM

    4. CLIENT ONBOARDING

    5. PROJECT KICK-OFF — IDEALLY WEEK OF 9/22/2025

  • Need to go through anything more or are you ready to move forward with your rebrand?
    Our doors are open. Let’s chat.

    Danielle Nichole Morgan
    Founder, Creative Director, Brand Designer and Strategist, & Brand Consultant
    danielle@houseofdnm.co
    +1 323-926-2111

    Beth Lopez
    Brand Strategist, Creative Director, Senior Copywriter, & Nonprofit Consultant
    beth@houseofdnm.co

  • PROJECT TEAM LEADS, WEARING MANY HATS.

    Danielle Nichole Morgan
    Founder, Creative Director, Brand Designer and Strategist, & Brand Consultant

    Beth Lopez
    Brand Strategist, Creative Director, Senior Copywriter, & Nonprofit Consultant


    A CURATED TALENTED TEAM AS-NEEDED, PLUS EVEN MORE TALENTED COLLABORATORS ON OUR ROSTER.

    Whitney Wilkinson — Project Manager & Market Researcher

    Samantha Telleson — Brand Consultant & Senior Marketing Strategist

    Zippy Burman — Senior Brand, Graphic, & Web Designer

    Nayade Bermudez Brito — Senior Web Designer

    Sean Halls — Lead Web Developer & Tech Consultant

    Ashley Romo — Senior Web Designer

    Katherine Valencia — Content Creator & Graphic Designer

    Carmely Contreras — Graphic Design Intern

    Yasmine Belle — CPA (Invoicing)

    David Jones — CPA (Taxes)

    Dave Zand — Fundraising Consultant

  • This proposal covers the scope of work (SOW) which will be detailed in the service agreement. If we move forward, we can adjust the SOW in the service agreement.

    Additional revisions and projects that are out-of-scope will be budgeted and signed-off on before any new work begins.

  • You will receive easy-to-pay invoices in your email inbox via Quickbooks the first of every month, for the duration of your payment schedule.

    You can make payments using the following methods:
    ACH Bank Transfer, American Express, Apple Pay, Discover, Mastercard, PayPal, Venmo, Visa

    Your investment into your organization is spread out over 4 payments, due on the first of the upcoming month—with exceptions to the deposit and final payment, due upon receipt.

  • We very much respect and do our part to ensure our clients’ privacy is always private. We will never share and/or sell your data, information, and project-related details, but if we did, we would first get your permission in the form of written communication.

    This proposal made by House of DNM, LLC and its presentation contents are confidential and intended solely for the recipient(s) directly from House of DNM or in-directly through distributors authorized by House of DNM. Unauthorized distribution, reproduction, or use of any part of this content material without prior written consent is strictly prohibited and will result in legal action.

    © 2025 House of DNM, LLC. All rights reserved.

Authentic AF branding

✧

Meet your target audiences where they're at

✧

Connect genuinely

✧

Research, data & strategy-backed creative

✧

Crafting, refining & redefining brands

✧

Always on-brand

✧

Embody your brand's essence

✧

Marketing decisions made with confidence

✧

Authentic AF branding ✧ Meet your target audiences where they're at ✧ Connect genuinely ✧ Research, data & strategy-backed creative ✧ Crafting, refining & redefining brands ✧ Always on-brand ✧ Embody your brand's essence ✧ Marketing decisions made with confidence ✧

EST. 2015

BRANDING & CREATIVE AGENCY

LOS ANGELES & AROUND THE WORLD