PROJECT KICK-OFF FOR
GIFTED MUSIC SCHOOL
9/24/2025
EST. 2015
BRANDING & CREATIVE AGENCY
LOS ANGELES & AROUND THE WORLD
CONTENTS OF REBRANDING PROJECT KICK-OFF
SEPTEMBER 2025
WELCOME & INTROS — 01
REBRANDING PURPOSE — 02
PROJECT PLAN — 03
GIFTED MUSIC SCHOOL
HOUSE OF DNM
WELCOME TO HOUSE OF DNM
WHERE CLARITY, CONFIDENCE, AND A NEW CHAPTER OF YOUR ORGANIZATION BEGINS NOW FOR YOU.
WHAT INITIALLY DREW YOU TO THE GIFTED MUSIC SCHOOL?
INTROS — 01
A REFRESHER ON THE FOCUS FOR REBRANDING THE GIFTED MUSIC SCHOOL AND HOW WE WILL MEET YOUR GOALS.
Lay a strategic foundation to make name selection a clear, objective choice than subjective
Apply the branding and messaging foundation to a modernized, overhauled website befitting the school’s professionalism and exceptional reputation
REBRANDING PURPOSE — 02
REBRAND
OVERVIEW
Create a brand that stands up to the school’s reputation—and clears away any confusion, hangups, or misconceptions arising from the old naming/branding
Craft an effective fundraising campaign to carry the school and its brand into the 2025 holidays and beyond
The Gifted Music School is ready for its next movement, an evolution in its name and brand that will bring alignment between the school’s excellence and the way it presents itself to the world. With an updated name (and accompanying logo, visual brand elements, messaging voice & tone, and your brand style guide), the school will properly showcase its strengths, legacy, and future.
REBRANDING PURPOSE — 02
Deliver a highly useful messaging kit that clarifies what the school does and what makes it different–telling each of the ~8 key audience what they need to know
Provide the school with the ongoing materials to drive donations, enrollment, and impact year around
SOLUTION
LEVEL 03 — REBRANDING, FUNDRAISING CAMPAIGN COLLATERAL & WEBSITE REDESIGN/REBUILD
PROJECT PLAN — 03
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RESEARCH & DISCOVERY
Input from worksheets, interviews, existing document
BRAND STRATEGY
Create readout of brand positioning, key messaging, voice/personality, and audience overviews
BRAND IDENTITY
Naming options (typically up to 10-20 selects are shown)
Visual identity including logo options (typically 3-5 are shown for the chosen name), color palette, typefaces, photo styles
FUNDRAISING CAMPAIGN
Fundraising PPT (typical is 10-20 slides, copywritten and designed, making the case to your donors)
Holiday fundraising campaign development
WEBSITE DESIGN & DEVELOPMENT
Website strategy, UX, copy, design, and development to update, modernize, and bring into alignment with brand
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Timeline
12 to 16 Weeks (plus the holidays)
September 24, 2025 to January/February 2026Deliverables & Brand Assets
Business Clarity
Current Brand Audit
Market and Competitor Research
Audience Interviews
Brand Strategy
Brand Story
Purpose
Vision
Mission Statement
Brand Values
Brand Promise
Brand Essense
Voice, Tone, & Personality
Audience Persona Profiles
Descriptor Lines
Visual Aesthetic Strategy (Mood Board)
Name
Brand Identity
Logo System
Font Pairings
Color Palettes
Curated On-Brand Image Library (150 Images)
Brand Strategy and Style Guide
Fundraising Campaign Ideation
Fundraising Campaign Collateral — Creative Direction, Copywriting, Design, etc based on what’s needed based on campaign
New Website
Strategy
Copywriting
UI/UX Design
Rebuild website on Squarespace
Integrations, Analytics, SEO & GEO, QA Testing
Responsive for all devices
Authentic AF branding
✧
Meet your target audiences where they're at
✧
Connect genuinely
✧
Research, data & strategy-backed creative
✧
Crafting, refining & redefining brands
✧
Always on-brand
✧
Embody your brand's essence
✧
Marketing decisions made with confidence
✧
Authentic AF branding ✧ Meet your target audiences where they're at ✧ Connect genuinely ✧ Research, data & strategy-backed creative ✧ Crafting, refining & redefining brands ✧ Always on-brand ✧ Embody your brand's essence ✧ Marketing decisions made with confidence ✧
EST. 2015
BRANDING & CREATIVE AGENCY
LOS ANGELES & AROUND THE WORLD