GUEST BOOK
AKA CLIENT TESTIMONIALS
CRUX
BRANDON DELGROSSO
CEO
“House of DNM spent time to really understand our target market, competitive landscape and corporate identity. They were spot on with the name suggestions... The colors, logo and messaging all came together to form our brand and culture. It's rare to find an agency with that type of deep skill set.”
RIGHT ON
PATI GOODELL
DIRECTOR OF OPERATIONS
“[House of DNM] worked with us as a true strategic partner, leading the design of our repositioned brand and website, and sweating every little detail to ensure a flawless launch. From sophisticated case studies to a branded image library to pops of creativity on every page of our site, [House of DNM] elevated our story beyond our greatest expectations—bringing our brand to life in new and surprising ways that perfectly matched our messages, voice, and personality.
Along with her exceptional creative talent, [House of DNM’s] professionalism is truly unmatched. [They’re] collaborative, communicative, and a complete delight to work with. Even though I knew how hard [it] was working for us, [they] made it look easy—more like play than like work. The result was a creative process that was smooth and fun every step of the way, all leading to an elegant system of visual assets that help us to stand out and get noticed everywhere we go.”
DASHBOARD HC
KEVIN BAKER
CEO
“Intelligent risk-taking is the approach we have taken while building—and constantly honing—DashboardHC. And we’ve just fired a few more bullets.
The latest one being the redesigned look and feel of the DashboardHC app. To do this, we partnered with Danielle and her team at House of DNM to find the right bullets to fire for the design. The new design is a culmination of intelligent risk-taking and design expertise. Danielle and her team designed piece by piece, bullet by bullet, until we were calibrated and ready to fire the cannonball.
As always, we feel this approach will help better serve you as well hone the final product into the best version it can be.
We can’t recommend Danielle and the House of DNM team enough. If you need to take some intelligent design risks, get a hold of House of DNM today.”
COMENTITY CAPITAL BANK
WHITNEY WILKINSON
MARKETING MANAGER
“House of DNM went above and beyond. They really help guide us through the creation process and delivered impeccable work. We highly recommend DNM and will definitely work with them again.”
DIANA & JOEL PETERSON SCHOOL OF MUSIC
MADDIE SOSA
MARKETING DIRECTOR
“We needed a new name and branding that would help us communicate the elegance and sophistication of our school. House of DNM was great at researching our competitors and helping us to have branding that would stand out but also match the quality of other music schools.
House of DNM was very creative and collaborative along every step of the way. They frequently sought out individuals to gather stakeholder feedback and they took that feedback well.
The new branding has definitely given us a more modern look and a name that we hope will carry us into the next 100 years. It represents us well and the colors will help establish us as a memorable and authoritative part of the music community in Salt Lake City, Utah.”
MOMENTS MADE
LATTERDAYBRIDE / GATEWAY BRIDAL & PROM
LOLA DUNN
OPERATIONS MANAGER
“We loved working with House of DNM! Danielle and her wonderful staff were hand selected to understand the intricacies of our very niche brand. Working with them, we truly discovered where our brand needed to go. It wasn’t the direction we set out in, but the final product was more than we could have hoped for! Thank you House of DNM for enhancing and revitalizing our business!”
ELEVATED WORLDWIDE
JOSH SUMMERHAYS
MARKETING DIRECTOR
“House of DNM is fantastic to work with! Having worked with them at a previous company on dozens of product and marketing projects, I immediately came back to them when I moved to a new company. I have complete trust in them to communicate clearly and proactively, set the right expectations, hit deadlines, and deliver amazing design work, print or digital.”
MOMENTS MADE
LATTERDAYBRIDE / GATEWAY BRIDAL & PROM
NICOLE THOMAS
FOUNDER & CEO
“House of DNM exceeded my expectations and produced a brilliant product. They embodied and articulated all that was in my heart that I hope to convey and surprised me with their ingenuity.”
DIANA & JOEL PETERSON SCHOOL OF MUSIC
DR. LEEANN MORGAN, DMA
EXECUTIVE DIRECTOR
“Working with House of DNM on the rebrand of the Peterson School of Music was an exceptional experience. From the beginning, their team brought a level of professionalism, thoughtfulness, and creativity that made the process feel both strategic and inspiring.
What impressed me most was how they took the time to understand who we are as a school: our history, our values, our community, and our vision for the future. The brand development [Brand Guide] worksheets were thoughtfully designed and challenged us to reflect deeply on our identity and how we want to present ourselves to the world. House of DNM did not simply give us a fresh look; they helped us clarify and articulate who we are and where we are going.
And then came the visuals… and they are stunning.
The new brand feels elevated, sophisticated, and timeless while still being fresh and contemporary. The aesthetic beautifully balances the artfulness of a modern museum with the refinement of classical classicism. There is a quiet confidence to the design that feels appropriate for an institution dedicated to music and artistic excellence.
I particularly appreciated the way House of DNM incorporated subtle references to music without relying on the obvious or expected visual language. There are no clichéd music notes or overly literal musical graphics. Instead, the musical influence is woven into the identity through thoughtful details, color, typography, and overall visual rhythm. The result is a brand that feels connected to music without being defined by visual clichés.
One of my favorite details is the naming of our brand colors with musical concepts such as Orchestra Brown, Audience Maroon, and Spotlight Orange. It is creative, memorable, and authentically connected to our world while still feeling tasteful and sophisticated.
The entire experience of the rebrand felt like an elevation of our institution. This was not a cosmetic exercise or simply a new name and logo. It was a strategic repositioning that helped us better communicate our values, strengthen our identity, unify our internal culture, and establish a more confident vision for our future.
House of DNM understood that distinction. They brought strategy and creativity together in a way that captured the essence of our school while giving us an identity that feels ready for where we are going next.
We are incredibly proud of the brand they helped us build and grateful for the care, creativity, and expertise they brought to the process. House of DNM did not just rebrand our school; they elevated how we see ourselves and how we present ourselves to the world.”
A SPECIAL THANKS TO ALL THOSE WHO MADE THIS WEBSITE HAPPEN
ADVICE & CONSULTING
Beth Lopez, Brian Morgan, Charlie Poulson, Dylan Trussell, Evan Shinder, Justin Taysom, Náyade Bermúdez Brito, Samantha Telleson, Sean Halls, Seth Meriwether, Sophia Amoruso, Whitney Wilkinson, and Zippy Burman
BRAND IDENTITY
Danielle Nichole Morgan
BRAND STRATEGY & MESSAGING
Beth Lopez and Danielle Nichole Morgan
COPYWRITERS
Beth Lopez, Danielle Nichole Morgan, and Paul John Madera
DESIGNERS
Adam Eastburn, Danielle Nichole Morgan, Kenley Tiesmeyer, Náyade Bermúdez Brito, and Olivia Lu
STUIO & EXECUTIVE ASSISTANTS
Anne Jacinto, Florenz Mariel, Kami Evans Davis, and Valerie Corpus
WEB DESIGN & DEVELOPMENT
Danielle Nichole Morgan, Náyade Bermúdez Brito, and Sean Halls